Blockbuster is now going to limit in-store exchanges to 5 movies per month – New Plan Structures – or you can pay 24.99 and get unlimited exchanges in a plan called “Total Access Premium”. This will make investors happy but subscribers unhappy. I was wondering what drove the stock up nearly 6% today and this is what it was.
It seems some people got an email from Blockbuster informing them of the changes (and allowing them to keep their original plan for the same price). I have yet to receive the email but my account shows this:
Your current plan…
BLOCKBUSTER Total Access Premium
$17.99 / month (plus taxes)
3 at-a-time, unlimited
unlimited in-store movie exchanges
+1 FREE bonus Movie or Game Rental E-Coupon / Month
Next Billing Date:
August 07,2007
So I do have Total Access Premium and it still says 17.99 a month. After a little digging around, I found that the new plans only apply to new customers. Phew!
Update:: Blockbuster Pulls a Fast One = No more Total Access Premium 
for me.
