http://www.parchayi.com/2007/08/09/blockbustermovielink-netflix/ Introduction to Investment, Credit and Personal Finance for Us Regular Joes Mon, 24 May 2010 12:50:02 +0000 http://wordpress.org/?v=2.8.6 hourly 1 http://www.parchayi.com/2007/08/09/blockbustermovielink-netflix/comment-page-1/#comment-1321 Jonathan Salem Baskin Tue, 14 Aug 2007 13:03:39 +0000 http://www.parchayi.com/2007/08/09/blockbustermovielink-netflix/#comment-1321 It seems to me that Blockbuster waited about 10 years too late to realize that its business model isn't distribution, necessarily, but consumer knowledge and experience re entertainment content. There's no reason to believe that people will 'shop' via Movielink-rebranded-Blockbuster than they would have before the purchase. The challenge is -- and always has been -- to help consumers find entertainment...and this is something that Blockbuster could have 'owned' because of its rental data history. Putting the name on another interim (or just various) distribution channel is a waste of money, I fear. I've written more about this at DIM BULB, http://dimbulb.typepad.com/ , if you'd like to check it out. It seems to me that Blockbuster waited about 10 years too late to realize that its business model isn’t distribution, necessarily, but consumer knowledge and experience re entertainment content. There’s no reason to believe that people will ’shop’ via Movielink-rebranded-Blockbuster than they would have before the purchase. The challenge is — and always has been — to help consumers find entertainment…and this is something that Blockbuster could have ‘owned’ because of its rental data history. Putting the name on another interim (or just various) distribution channel is a waste of money, I fear. I’ve written more about this at DIM BULB, http://dimbulb.typepad.com/ , if you’d like to check it out.

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